Is Facebook Ad better than Google Ad?
There is no platform that is better than the other. Technically speaking, both Facebook Ad and Google have different ad systems and they work differently in terms of attracting customers. If you aren’t clear about which platform is more suitable for your business, feel free to contact our team!
Is Facebook Ad worth the investment?
The first thing you should do is to calculate the ROI and the profit margin for your product and service. From there, you will have a basic cost estimation for Facebook Ad investment.
Is Facebook Ad still working now?
Yes! Facebook is currently one of the largest advertising platforms in the world. Everyday, it has more than billions of advertising campaigns running across social media. If you have tried Facebook Ad previously and results weren’t ideal for you, perhaps you might have been using incorrect practices. If you are looking for an agency to help you handle Facebook Ad, ThinkAds team could be the right choice for you!
How long should I run my Facebook Ad?
There isn’t a standard benchmark on how long we should run our ads, it all depends on your campaign ad performance! As long as the ad is receiving positive results and ROI, then you should be just focusing on continuing the ad, try to optimize the ad for even better results, and even better —— scale up the budget for more results! Otherwise, if the campaign run poorly, then you should pause it and think of a new strategy for it.
What is SEO?
SEO is also known as “Search Engine Optimization”. It uses relevant keywords to rank your website organically on the top page of Google search engine without paying a penny.
Why do businesses need SEO?
Here’s why. First, SEO can bring in organic traffic without paying a single cent compared to PPC ads. Second, for a long run, a company’s online presence is very important. It is important to get into the top page of results, as it increases the chance of users searching for your business, without clicking next pages. You wouldn’t want a consumer to keep clicking next until they find your business, right?
How long does it take for the SEO keywords to rank on the top page?
It depends. There are a few points that determine SEO keyword ranking, for example domain authority, keywords competitiveness, website speed, website content, link building structure and so on. So the time to build up a high ranking SEO website could take up a year, or even longer!
Should I invest in SEO, PPC, or both?
Ideally speaking, business owners should strike a balance in their marketing channels, they should just invest in every platform just to see which one works best, right? Well this is true, provided that you have enough budget. But in reality, with the constraint of budget, business owners should decide on their objectives. If you’re looking for quicker results, then you should look into PPC platforms like Facebook or Google Ad. However, if you’re planning for a long term online presence, then SEO is the best marketing strategy!
How does Google Search Ad work?
Google Search Ad is one of the most popular PPC platforms in the market. Think of it like an auction house, where there are a lot of competitors, with each of them having their own bidding price. In a simplifying term, Google Search Ad works depending on the keywords that you’re bidding and how much you are willing to bid for the keyword to rank your ad in higher search results. Everytime a user clicks on your bidding keyword, Google will charge you based on the bidding price that you have set.
What is Google Search Ad's CPC?
CPC also known as “Cost per Click”, this is the amount that you need to pay for Google, whenever someone clicks your Google Ad in search engine, through the keywords that you’ve been bidding.
How long does it take to see the Google Ad result?
Usually Google will take one day, or even a few hours to review your ad. After which, your ads will appear in the search engine. From there onwards, our specialist would take time to optimize and fine tune the campaign until optimum result is achieved.
How much budget should we put for Google Ad
As a starter, we suggest starting with RM15/day (for one campaign). But for a campaign with a RM15/day budget, we can only select a limited amount of 6-7 keywords only as the more keywords you choose, the more constrained the daily budget is, hence it’ll affect the campaign performance. If you have a higher daily budget, then we can insert more keywords to it, hence increasing the chance of getting more conversions and getting better results.
